PACT+Analysis

// __** P **__ eople, **__ A __** ctivities, **__ C __** ontext and **__ T __** echnology //

= = toc =//PEOPLE// =


 * Our program focuses on **older teens and young adults**. Sure, it could apply to practically everyone, but our generation is more adopted to //technology// and more attracted to //interactive ways// of getting information. Whereas the older generation is more familiar with traditional methods such as T//V ads, newspaper ads, and word of mouth interactions//.


 * Our first aim is to introduce the service to **university** **students**. The reason for this serves under our research that this age group is the most //technologically savy//. To stay updated with the latest technology, individuals are **constantly** buying //new gadgets//. One must question, What happens to their "outdated" technology? It still works, but it's //just tossed aside//, **never** to be used again.


 * Some places provide //donators// with //discounts on future purchases// if they donate their old technology. The **incentive to donate is very intriguing to the average university student**, //struggling// with loans and debt (especially considering the state of the economy).


 * University **students** rely heavily on the i**nterne****t** which is why it is the //best medium// to use for providing our **service**.

=//ACTIVITY// =


 * The purpose of our group is to create a **portal** for students living in the //GTA Region//. This **portal** //encompasses// **a****ll the available** **drop-off** places for cell phones. Of course, **separate websites** for each //drop-off location// exist, but in our **fast-paced** world, we want **convenience**. It would be the most //convenient// for us to have one place that **directs us** to the **location** that //provides// us the **service** we are looking for.


 * Personal information stored on cell phones must be properly erased or have a **security** feature that will not allow the secondary owner to get a hold of any of your **information**.


 * We also plan on looking for a final outcome of where the old technology goes. Would we use the parts to create newer systems? Would we use them to forward specific parts, and dispose them properly? Or could we even promote such a system as to distributed to many across the Third World Region?

=//CONTEXT// =

__Areas of Innovation__


 * In our **western fast-paced** world, everyone is **so busy** with their daily activities that it is key to seek **convenience**. We often **take** things we have for **granted**, such as **technology**, and often **forget** how important **technology** is because we're so **accustomed** to it's **constant** presence. But, if we take a //couple of minutes// to lacet ourselves in the **shoes** of somebody who is not technologically enhanced, how would it **feel**? Well let's get //educated// and //donate// to those less **fortunate** than us!


 * If the phone is meant to be recycled, then it is important to educate people about how to properly dispose of their phones, and what parts can be reused or recycled to produce less waste.


 * In further expansion of our service, an important **issue** to keep in mind here is the fact that many **societies** **may** **NOT** **welcome** such **innovations**. The reason for this is that many countries may find such a system of **//change//** a sense of //cultural imperialism.// This basically follows the concept of "**Westernizing**" an area, society or country. Thus, many countries may not take in such adaptive measures, so as to **not** **lose** any systems of **cultural tradition and belief**.

__Areas of Promotion__


 * **Promotion** will be //primarily// done **virally** through the use of several viral websites such as **Youtube**, **Facebook, Twitter**, etc. The reason is university //students// use the **internet** heavily and on a daily basis. The more **interactive** and **convenient** it is for us students to get information, the more **willing we become** to absorb and use this information. //Students// no longer pay attention to **television ads,** or **newspaper ads**, they are more keen to //interactive// ways to absorb information.

=//TECHNOLOGY //= = =


 * //Possible Ways//** to //Create// and //Promote// the **Portal:**


 * Website/**portal**. (Using //Dreamweaver//)


 * //Educational// **flash** animation. (Using //Adobe Flash//)


 * Promotional / //educational// **videos**. (Using //Final Cut Pro or iMovie//)


 * //Google// **maps**.


 * //Youtube//, for **promotion** of videos.

Bellow is one idea that really inspired our ability to create some means of interactive media. This clip was played in movie theatres before the start of the actual entertainment in 2003:

media type="youtube" key="vdXQQfX_i_0" height="295" width="480"